Key Highlights of ITEHK 2026
This year’s exhibition features an array of uniquely curated thematic pavilions, drawing an impressive assembly of global exhibitors. Here are the defining highlights to watch out for:
The Brand-New ‘Ice & Snow Travel’ Zone
Tailored for the adventurous spirits who love a winter retreat, the newly introduced ‘Ice & Snow Travel’ pavilion is a must-visit. The zone gathers an incredible line-up of global winter products, from breathtaking aurora-watching and glacier expeditions in Canada and Iceland, to regional winter-sports hubs. Highlights include Heilongjiang, Xinjiang, and the Winter Olympic grounds of Beijing and Chongli. Covering everything from polar cruises to state-of-the-art indoor ski centres, it is the perfect spot to compare and curate your next alpine adventure.
An Expanded China Pavilion
Orchestrated by the Ministry of Culture and Tourism of the P.R. China, the China Pavilion returns with a magnificent 35% expansion in scale, confidently securing its place as the largest showcase at the expo. Representing 21 diverse provinces and cities, the pavilion moves beyond classic vistas to unveil deeply immersive, experiential journeys. A true highlight includes innovative itineraries such as the bespoke “Panda-Themed Luxury Train” running from Sichuan straight through to Xinjiang, allowing travellers to uncover China’s rich cultural tapestry from an entirely fresh perspective.
Key Highlights of ITEHK 2026
An Array of Global National Pavilions
As a truly global gathering, the Hong Kong International Travel Expo welcomes official pavilions and independent tourism brands from more than 50 destinations worldwide. Beyond your favourite European and Asian retreats, this year’s show introduces fresh, official delegations from captivating locales such as Uganda, Mongolia, and Peru. It is the ultimate playground for uncovering emerging, far-flung destinations brimming with rich cultural experiences and exotic charm.
The Sustainable Travel Showcase
In response to a global passion for environmental and cultural preservation, the expo highlights a curated ‘Sustainable & Green Tourism’ zone. Focusing on mindful family stays, immersive slow-travel, and ecological expeditions, the pavilion showcases travel concepts that prioritize eco-protection and support local communities. It is a wonderful space for travellers looking to design meaningful journeys that leave a positive footprint. To complement this, a lively series of family-themed activities—such as the “Little Travel Expert Catwalk”—promises an engaging experience for parents planning their next adventure with little ones.
Key Highlights of ITEHK 2026
Travel Inspiration from Global KOLs
The exhibition floor comes alive with a vibrant series of roughly 80 public seminars hosted by seasoned travel KOLs and creative globetrotters. Covering everything from slow-travel itineraries and landscape photography secrets to family-friendly holiday masterclasses, the diverse programme offers boundless inspiration. It is the perfect place to absorb definitive travel intelligence, discover off-the-beaten-path destinations, and connect with fellow lifestyle explorers.
The 40th Anniversary Special
Celebrating four decades of travel curation, a centerpiece of this year’s show is a magnificent collaboration with Tai Yip Culture: the “Journey to Hong Kong・1936” exhibition. The installation spotlights a precious collection of personal travelogues, vintage photographs, and shopping receipts left behind by a Belgian couple exploring the territory in 1936. This highly exclusive, rarely-displayed archive allows you to slip through a temporal gateway, viewing a bygone era of bustling streets and Star Ferry crossings from a historical traveller’s point of view.
